The Cashmere specialist "Art of Cashmere World" is breaking new ground and using generative artificial intelligence (AI) in the creation of its designs for the brand FTC. The creative team draws inspiration from the platform Midjourney and develops unique designs based on it. The AI provides visual suggestions, which are then refined by the designers—resulting in striking looks made from 100% cashmere or FTC’s signature blends.
For one design, for example, the team entered the prompt:
"A woman walks on a fashion show in the desert in the year 3032"
and added:
"She is wearing a long cream-colored knit dress with modern knitted floral appliqués."
The result? A dress featuring an elegant rosette over the chest and subtle serpentine lines. It’s a perfect example of how AI-generated ideas can be brought creatively to life.
AI also offers benefits for marketing: even before a product physically exists, high-quality visuals can be created for promotion.
"It’s crucial to experiment with these technologies to stay ahead," says Jana Knezovic, Head of Product at FTC.
With this innovative approach, FTC not only saves resources during the prototyping phase but also brings a fresh breeze into the world of cashmere fashion.
